A half day course focused on the development of your public affairs strategy. This course includes a broad overview of Westminster and Whitehall, a look at what to read and where to go for key information, a session on identifying your most important public affairs audiences and a look a look at how best to manage your message . Designed and developed by senior practitioners, the day will include several industry case studies.
A half day course focused on the delivery of your public affairs strategy. This course includes an overview of the parliamentary year, and a rundown of what public affairs tools are available and how to use them most effectively. In addition the course provides guidance on working with other stakeholder departments as an integrated team to deliver a coherent communications strategy. Designed and developed by key senior practitioners the day will include several industry case studies.
This half day course is aimed at maximising the experience of attendees by focusing on case studies and using real-world examples delivered by senior practitioners to examine key public affairs audiences. Speakers will include a think tank representative, an MP, a political journalist, a special advisor and a pollster. Anyone with responsibility for media, policy, external and government affairs and corporate affairs will benefit from this course
New for 2008 this full day in-depth course will take you from the beginnings of a public affairs programme through all of its elements. In close consultation with experienced practitioners you will actively work through the planning and execution of a full public affairs strategy. Ideally this course forms the culmination of the ComKnow Level 1 stream allowing you to test the knowledge you have gained in a thoroughly detailed simulation. Very small classes will ensure you get the most from this unique day.
This day-long course is ideal for UK-based professionals who wish to gain a better understanding of best practice public affairs at an EU level. Some of the essential topics covered include:
· The key European political institutions
· The division of powers between institutions and how they interrelate
· Accessing EU information
· How EU public affairs differs from that in the UK
· How best to influence EU decision-making